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Getting Opt In Subscribers To Trust You - Three Great Methods
E-mail list marketing can be a huge money maker. But to be successful you really need to understand the methods behind it. Most people guard their e-mail addresses closely. This is because they are afraid of receiving SPAM and viruses. Getting opt in subscribers to trust you is a great method to boost your conversion rates.
Let's talk about trust. Trust is the main element that you will be building upon to gain more conversions. If a customer or potential customer trusts you, then they will remain loyal to you. They will read your advertising messages and they will believe what you say. With the development of SPAM protection that is often used with free e-mail providers, your e-mail list may even need to look for your messages in their SPAM folder. Getting opt in subscribers to trust you will help push them into taking that extra step.
So we understand that trust is what you need to build with your list, but now you have to decide how you can build trust quickly. Many people are quick to write off most requests for the e-mail address. People are smarter than you think - they understand that they will be sold to. You need to find ways to establish trust quickly in order to grab your potential list subscribers. Then, once they are on your opt in list, you need to get them to trust what you are saying in your first few messages. Here are three great methods that you can use to establish that connection with your e-mail list.
1. Provide Security
Show your potential customers that you are not trying to scam them. How do you do this? It's easy - provide solid guarantees and stand behind your products 100%, honor refund requests and be honest. If your customers are sitting on the fence about your product or service and they scroll down the page and see, "100% No Questions Asked Money Back Guarantee" written in huge red letters, they will believe that you really stand behind your service.
Another great way to provide security is getting your opt in subscribers to understand that they can unsubscribe (or opt out) at anytime and for any reason. People are so sensitive when it comes to their personal e-mail addresses that you need to assure them that they will not be taken advantage of. Tell them that you trust their privacy and will never share their e-mail addresses with anyone at all.
2. A Legitimate Business
Remember the last time that you went through the check out at a Wal-mart or a large department store? Did they ask for your zip code? How about your phone number? Sometimes they even ask for your e-mail address. Not many people stop and ask, "Why do you want all of this information about me?" Well, the truth is that they are collecting marketing and demographic information. But, you don't even think twice about giving this information to them because they are such a legitimate business.
The best way to show that you are legitimate is to share some knowledge with your subscribers. A lot of marketers are constantly worried about giving away too much. Stop worrying about that and start giving your knowledge away. Don't give them everything, but tell your potential subscribers some good stuff that they would expect to pay money for. This will help them to see you as legitimate.
3. Be Honest With Your Customers
This is a huge factor in getting opt in subscribers to trust you. You can use all of the hype that you want when you describe your products or services, but don't lie. Do not tell your customers something that is completely unachievable. Once they actually buy your product of service and they realize that all of your hype was just your attempt at getting into their wallets, they will never trust you again. In fact, they might even ask for refunds.
When you satisfy your customers, they will be much more likely to recommend you to others. Recommendations are at the core of real success. If someone that you already know tells you about a product or service and that it worked for them, you will already trust the person who created the product or service. If you are the person that people are recommending, half of your job is taken care of.
Getting opt in subscribers to trust you is something that needs to be in the front of your mind the next time that you create a squeeze page or a sales page. Once you earn it, do not ever lose it. You work hard to keep your subscribers coming back for more, so be sure to never have a lapse in judgment and do anything unethical with your list. If that happens, expect mass opt outs and you can begin preparing to start over completely.
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